Apple’s app tracking policy reportedly cost social media platforms nearly $10 billion

Illustration by Alex Castro / The Verge

An investigation by The Financial Times found that Snapchat, Facebook, Twitter, and YouTube lost around $9.85 billion in revenue following Apple’s changes to its privacy practices. Last year, Apple announced the App Tracking Transparency (ATT) policy that requires apps to ask permission to track users’ data. The policy went into effect in April, barring apps from tracking users if they opt out.

Facebook notably criticized the move with a full-page newspaper ad, and thanks to the FT’s report, now we know why company leaders were so frustrated. According to the report, Facebook lost the most money “in absolute terms” when compared to other social platforms due to its massive size. Meanwhile, Snap “fared the worst as a percentage of its...

Continue reading…

Comments

Post a Comment

Popular posts from this blog

Minneapolis hiring social media influencers for former police officers’ trials

Image
George Floyd died in police custody in May 2020 | Getty Minneapolis is hiring social media influencers to share “city-generated and approved messages” during the trials of four former city police officers charged in the May 2020 killing of George Floyd, according to the Minnesota Reformer . The Minneapolis city council approved the plan on Friday, which calls for six influencers to be paid about $2,000 each to spread the city’s messages with Black, Native American, Hmong, and Latino communities. The goal is to “address/dispel incorrect information” by using “trusted messengers,” part of a program the city refers to as its Joint Information System to share “timely and relevant information” with the public during the trials. “Through the Communications and Neighborhood and Community Relations... Continue reading…
Read more

Best Navigation Drawer Libraries for Android Project

Image
A lot of android applications like Google +, Facebook, Gmail, YouTube already introduced sliding menu /navigation drawer in their application . And most of them used navigation drawer in left side of app but some application have used in right and other also. Here I have collected some Android Navigation Drawer Libraries. There are a lot of third party android navigation drawer library available in the internet and I have mentioned some useful and most popular libraries here. You can choose any of them for your project. Android Navigation Drawer Libraries Following are the best navigation drawer libraries for android. Material Drawer by Milk Penz This is flexible , easy to use, all in one drawer library for your android project. This library has a header with profile, a mini drawer for tablets, provides custom drawer items custom colors, customs themes, etc. Get Material Drawer From GitHub Navigation Drawer-Material Design by Rudson Lima This library als
Read more

To our fellow newsrooms: stop surrendering to online attacks on your reporters

Image
Photo by Bill O’Leary / The Washington Post via Getty Images In 2018, a reporter at The Verge was viciously mobbed by bad faith attacks in an attempt to discredit her as she moved to a prestigious job at The New York Times . While we did not say it directly at the time, we were dismayed that the Times partially yielded to the targeted harassment of an incoming reporter by accusing her of “serving to feed the vitriol” of online discourse. As then-managing editor of The Verge , I wrote an editorial note that was signed by our entire leadership team, declaring that our newsroom would not be cowed by the tactics of Gamergate and other malevolent online movements meant to intimidate journalists and their newsrooms. We were glad to see the positive response to our note from others in the industry. But... Continue reading…
Read more