Google expands shopping searches with Lens and in-store inventory checks

Image: Google

Shopping online isn’t always a convenience. If you enjoy window shopping or browsing curated collections at a brick-and-mortar store for inspiration, finding something online you don’t yet know you want or are unaware of is tricky if you start with a text search. Google is announcing new shopping search tools to try to alleviate this, with features that utilize Google Lens for finding products to buy from pictures online, broader search terms to help you browse clothing, and the ability to check in-store inventory from home. It claims the new tools will help shoppers “find what they’re looking for in a more visual way.” This comes after Google allowed all businesses to create listings on Google Shopping for free last year. Now, it wants...

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