Instagram tests letting anyone share a link in stories

Instagram

Instagram has always limited who can post swipe-up links to their stories, but today, the company is starting a new test that could widen that ability. In this case, however, it isn’t a swipe up that people will be able to offer, but instead a linking sticker. These stickers will operate the same way a swipe-up link does, except with a tap instead of a swipe. People will also be able to respond to stories that include a sticker, which they can’t currently do with stories that have a swipe up.

For now, the test is small, and Vishal Shah, Instagram’s head of product, tells The Verge it’s mostly to learn how people might take advantage of links. They’ll be watching for the types of links people post while keeping a particular eye on...

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