Mercedes-Benz reportedly pulls the plug on its subscription service after poor sales

Photo by Amelia Holowaty Krales / The Verge

Mercedes-Benz is suspending its two-year-old subscription service after mediocre sales, Automotive News reports.

Mercedes-Benz USA head of sales Adam Chamberlain described the service as a learning experience that would have been expanded if sales were better. “If the demand would have been unbelievable, then it could have gone further,” Chamberlain told Automotive News last week. “But demand was just OK, so we kept it.”

Mercedes-Benz first rolled out its Collection subscription service in Atlanta in 2018 with the goal of appealing to customers who want to have access to a fleet of fancy cars but don’t necessarily want to own one. The program offered subscribers access to 30 models for a monthly fee, which included insurance, 24/7...

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