The Witcher’s success is held back by Netflix’s release strategy in a post-Game of Thrones world

The Witcher has everything it needs to be Netflix’s next success: popular source material, a massive marketing campaign, a well-received performance by Henry Cavill, and an iconic meme in the form of the hit song “Toss A Coin To Your Witcher.” Yet, while certainly popular, it doesn’t seem like The Witcher is going to become “must see” television like other recent hits, such as The Mandalorian on Disney+ or Watchmen on HBO. At least part of the reason why is how Netflix released it: in a single, all-you-can-eat drop — like almost all of its other shows — instead of a more traditional weekly rollout.

Weekly releases have numerous benefits for fans: continued and focused conversation every week around the latest episode, a chance to digest...

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