Apple will reportedly release its films in theaters weeks before they come to Apple TV Plus

US-IT-APPLE-LIFESTYLE-COMPUTERS NOAH BERGER/AFP/Getty Images

People might be able to trek out to theaters to see some of Apple’s biggest movies before they hit Apple TV Plus.

Apple is reportedly going to pursue a traditional theatrical release plan, according to The Wall Street Journal, which could go beyond what Netflix offers for some of its biggest movies. That means some films would stay in theaters for a 12-week period before they’re available to stream. Apple plans to test the theatrical release schedule with its upcoming movie from Sofia Coppola On the Rocks, according to the Journal. The company wants to release it around mid-2020, possibly following a premiere at Cannes, the report adds. On the Rocks is the first film to come from Apple’s partnership with critically adored studio A24.

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