Jake Paul and Tana Mongeau’s over-the-top ‘wedding’ is part of a bigger YouTube phenomenon

Social Media Superstars Jake Paul And Tana Mongeau Get Married! Denise Truscello/WireImage

After months of vlogs, Instagram Stories, and intense build up, YouTube stars Jake Paul and Tana Mongeau brought their closest friends, families, hundreds of strangers, thousands of online viewers, and a full MTV camera crew to Las Vegas on Sunday to watch the two controversial creators “get married.” The result is a troubling but inevitable forecast of what’s next for YouTube’s biggest personalities and the platform as a whole.

Their wedding was arguably the influencer event of the year, but set against the backdrop that it was all orchestrated for Mongeau’s MTV series, Tana Turns 21. There’s no proof the duo have legally wed, or evidence they’ll stay together beyond the lifetime of the schtick. Even Logan Paul, Jake’s older brother...

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